As I have noted before I am a car person and so last night I took advantage of an opportunity from a local dealer to take a preview firsthand look at the new 2013 Cadillac ATS. The ATS is aimed at the Mercedes C class and BMW 3 class competition, a competition that BMW has dominated for a number of years. The luxury entry level cars are key bread and butter cars for the upscale brands and Cadillac has been absent from this market for many years. I actually remember when Cadillac first entered this market—the vehicle was the Cadillac Cimarron, a mediocre leather trimmed version of the Chevrolet Cavalier. Since my brother had one of the first Cimarrons delivered, I know up front and personal how mediocre feels, drives, rides, and lasts. Cadillac’s last attempt prior to the ATS was the Catera, a decent car that was based on an Opel that coupled anonymous style that never conveyed luxury, with a respectable road manners. But nothing special doesn’t compete effectively with BMW, Mercedes, Lexus and Infiniti.
The ATS is very impressive inside and out. It has style but doesn’t in anyway copy either the BMW or the Mercedes. Instead the style is distinctly American, slightly more brash with somewhat more flashy trim than either of the European leaders of this market. And the inside is also very classy and elegant. Once again a little more styled and brash than the corresponding European cars but in a very positive way. The car also comes with almost anything you could possible want in a luxury car including all wheel drive.
Lincoln is in a similar situation with the new MKZ entry level luxury vehicle. Here too, this is a critical effort on the part of Ford. Previous MKZs were simply slightly more styled (but not necessarily more attractive) Ford Fusions. And here too the new car seems to be up to the challenge with a contemporary look and flowing lines that denote class and luxury.
The Cadillac advertising campaign as noted in Automotive News is “dubbed Cadillac ATS vs. the World.” The characterization is correct. The US automobile industry has come back in a very impressive way. The government bailout in my opinion has served us well and US firms have demonstrated we can be fully competitive across a wide range of cars. But ATS and MKZ are aimed at the market that seems to date to have eluded even a respectable showing for American cars. If the quality and durability are there, if the ride and handling are there, if the quietness is there, if the service is there, we can make a significant impact not only on American markets but also in Europe and elsewhere. We are challenging the world leaders in this critical market segment. From what I have seen, I’m optimistic about the result, and the ripple effect of these cars being successful can impact our overall economy. It would be gratifying if the last chance showed how well we can compete just when it mattered most.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Monday, August 20, 2012
Monday, May 3, 2010
Dress Like a Dean/Provost
After about a year of serving as Assistant Provost, the Provost called me in and indicated that he was more than pleased with my job performance and was ready, especially given the added responsibilities I had taken on, to recommend promotion to Associate Provost. I was thrilled and very appreciative and indicated as much to the Provost. He repeated that it was well deserved and then said there was one stipulation regarding the promotion. He made it clear that this wasn’t a “requirement.” However, he also made it clear that this was more than a casual suggestion. The stipulation was that I wear a tie each day that I was in the office. Now the reality was, up to that time (including my years as a full-time faculty member), that I tended to wear nice sport shirts. The provost at the time was a tie every day person and he wanted everyone in the office to have that more formal look. I agreed.
At first that agreement was my way of saying how much I appreciated the promotion. But over time and especially when I represented the office, I realized that the professional look, as opposed to the dress down/casual look, resonated better with all constituencies and was a far better visual for a provost’s office. But what about on your own time? Over a weekend, especially when there are no official events scheduled and you don’t plan to be on campus, how should you dress? My preference has been to wear jeans and under the heading of full disclosure I also tend not to shave. Is this a problem? Yes and no. Let me explain. One Saturday, I went to my local bank to ask for an account clarification. I was wearing jeans, a polo shirt and I was unshaved. I felt there was no reason to dress up and I also thought my local banker would be the best person to ask for clarification. She was. However, at the end of the conversation, after I had said thanks and goodbye, she commented that I looked much better at a recent University event she had attended. I didn’t comment, just said goodbye again and kept walking. Thinking over this event, having had some time elapse, I would not change anything I did. The banker’s comments were inappropriate; dressing casually on your own time is your own business.
Sometimes, dressing like a dean or provost even on campus isn’t always possible. I am a recreational swimmer; Hofstra has a great swimming pool and I try on a regular basis to swim after I leave the office. Now imagine a situation where after swimming I am in the shower room and in comes a faculty member who I had just written a negative recommendation on, for tenure. Mine was not the first negative recommendation written for this person’s candidacy, but this was still an uncomfortable moment. Wearing a suit and tie would certainly have been more comfortable at this moment, but a setting other than a locker room shower would have been a prerequisite. Fortunately, we both chose to not recognize each other and I was out of the shower before the next drop of water hit my body.
But there was another shower incident where leaving instantly wasn’t a possibility. I had just walked out of the shower, and was drying off. At that moment, a fully clothed young man came up to me and said: “Can I talk to you about the MBA program? I have a concern I would like to discuss immediately!.” The ultimate gotcha—wearing just a towel and needing to get dressed doesn’t give you a lot of coverage to say “I can’t talk now; please call my office.” I got dressed and listened at the same time. I was able to help the student and given the circumstances, I will resist saying I thought the student was very cheeky in how he handled the situation.
At first that agreement was my way of saying how much I appreciated the promotion. But over time and especially when I represented the office, I realized that the professional look, as opposed to the dress down/casual look, resonated better with all constituencies and was a far better visual for a provost’s office. But what about on your own time? Over a weekend, especially when there are no official events scheduled and you don’t plan to be on campus, how should you dress? My preference has been to wear jeans and under the heading of full disclosure I also tend not to shave. Is this a problem? Yes and no. Let me explain. One Saturday, I went to my local bank to ask for an account clarification. I was wearing jeans, a polo shirt and I was unshaved. I felt there was no reason to dress up and I also thought my local banker would be the best person to ask for clarification. She was. However, at the end of the conversation, after I had said thanks and goodbye, she commented that I looked much better at a recent University event she had attended. I didn’t comment, just said goodbye again and kept walking. Thinking over this event, having had some time elapse, I would not change anything I did. The banker’s comments were inappropriate; dressing casually on your own time is your own business.
Sometimes, dressing like a dean or provost even on campus isn’t always possible. I am a recreational swimmer; Hofstra has a great swimming pool and I try on a regular basis to swim after I leave the office. Now imagine a situation where after swimming I am in the shower room and in comes a faculty member who I had just written a negative recommendation on, for tenure. Mine was not the first negative recommendation written for this person’s candidacy, but this was still an uncomfortable moment. Wearing a suit and tie would certainly have been more comfortable at this moment, but a setting other than a locker room shower would have been a prerequisite. Fortunately, we both chose to not recognize each other and I was out of the shower before the next drop of water hit my body.
But there was another shower incident where leaving instantly wasn’t a possibility. I had just walked out of the shower, and was drying off. At that moment, a fully clothed young man came up to me and said: “Can I talk to you about the MBA program? I have a concern I would like to discuss immediately!.” The ultimate gotcha—wearing just a towel and needing to get dressed doesn’t give you a lot of coverage to say “I can’t talk now; please call my office.” I got dressed and listened at the same time. I was able to help the student and given the circumstances, I will resist saying I thought the student was very cheeky in how he handled the situation.
Labels:
business,
casual dress,
Dress code,
expectations,
tie
Subscribe to:
Posts (Atom)